Classic Photo Booth
published by Nick
One of Chicago's premier printers, Classic Color, reached out in need to develop an experience for Chicago's AIGA Annual Members Meeting. In celebration of You-Are-Beautiful's 10th year, I thought it would be a great idea to get You-Are-Beautiful on board. We ended up developing the You-Are-Beautiful photo booth.
For the word PHOTO, I sat down with the Classic logo and extracted the upper quarter curve of the "C" and tooled some hand-lettering inspired from the vintage glass and neon signage of camera shops (specifically Chicago's Central Camera). As a complementary typeface to the lettering and the logo, I took the roundness of the curves and coupled it with the extended sophistication of Classic's logotype. Through inserting a bit of the rawness (lack of pure technical proficiency) generally derived from hand-lettering, the You Are Beautiful type contains a rich personality of honesty and inclusiveness.