This limited edition originates from scans of the original process writing sketches for "Just Do One Thing" paragraph.
Hoffman generally sketches all works with a black Sharpie on Letter Size typing paper. These etchings are a true 100% scale to the original scans.
These etchings show the creative process that led to the final writing. It includes many lines that while wonderful & helpful to the narrative, needed to be cut for clarity & impact. The final writing is below.
This edition contains 2 individual pieces, meant to be hung next to each other.
• Limited edition to 5 pairs.
• Laser etched on Maple Plywood, coated with clear lacquer.
• Each measures 8.5" x 11" (Recommended 1" hanging space between the 2 pieces).
• Backer bars to allow the piece to float off the wall.
• Engrained sawtooth hanger in top backer bar for easy hanging.
• Each piece is signed with its corresponding edition number.
Made entirely in our Studio in Chicago.
it's nothing new
you know what to do
(you've known...you've known)
creating nothing but excuses
just do one thing
do the next right thing
one step in the direction
you want to be headed
get out of your head
and get it into the world
just one little step
then the next
until to you get here
At the beginning of the year, I sat down to create some new work, come up with new ideas, and create the most epic, amazing, & fulfilling plan for the entire year. And I quickly realized: I got nothing. Not in a negative way, but more of being weary from the uncertainty and monotony of the previous year.
I was talking to my dad, and said "There is nothing I have to do right now, so I'm not quite sure what to do next." He simply responded "Just do one thing. Do the next right thing, and then the next thing, and the next will come. That's all you can do."
I took it to heart, and that is where this collection of items came from. But I should also point out that it took to the end of February, a far cry from the start of the new year, but some things take as long as they take.
Things take time. Have patience with yourself. Believe in a compelling future. And in the meantime, just do one thing to keep you headed in the right direction.
- Matthew Hoffman